in 15 weeks, my team and i built a brand from scratch called save the butts. we based the project on un sdg #12, responsible consumption and production, and began with research into sustainability practices at lmu. while the university promotes sustainable values, we discovered that thousands of bread ends are thrown away on campus every week. that disconnect became the starting point for save the butts and the problem we set out to reimagine.

problem: lmu claims sustainability, yet over 1,000 bread ends are thrown away every single week.

big insight: we waste what we stop valuing.

solution: save the butts rescues the bread ends from the dining hall and repurposes them into affordable, grab and go snack bags. by reframing food waste as something desirable, the brand turns overlooked leftovers into a snack people actually want to eat.