beer is often framed around speed and excess, slamming beers and drinking fast. this campaign slows the moment down and treats Corona as something to experience, not rush. by leaning into intimacy, the work reframes Corona as an intentional ritual rather than just another beer.

problem: beer advertising often prioritizes loud or fast, social moments, leaving little space for quiet or intimacy.

insight: Corona feels most compelling when it is experienced slowly. refreshment can be personal and sensory.

solution: this work reframes corona as a moment of pause, using intimacy to encourage savoring rather than rushing.